Insights from people who build products

The global streaming services market received a major boost during the pandemic. Now it’s projected to reach $842 billion by 2027, although some analysts believe it will break the trillion mark. At the same time, there’s a lot of competition between the platforms fighting for the time and attention of the viewers physi...

The end of the 20th century marked the beginning of the Third Industrial Revolution, leading to the vigorous development of digital technologies for decades. However, such a rapid pace of growth only intensified the formation of the so-called consumer society and affected the planet’s ecology. And now, when the natural...

Many famous companies did not look like their early-stage ancestors. For example, Slack was a minor messaging feature of a game called Glitch and Flickr was conceived as an image-saving tool for the Game Neverending. Then, the founders decided to give up on the entire entertaining idea, focus on an in-built tool and de...

For decades, enterprises followed the strategy of total redesigning the company website every X years. Business owners often saw a redesign project as a universal tool for problem-solving. Sales have dropped, users spend less time browsing the site, and conversion is decreasing — let’s redesign our platform and fix eve...

To provide a quality user experience, you should ensure that you choose a proper way of managing data in your app. Moreover, this data must be carefully stored so intruders cannot access it. You cannot rely on the well-designed app’s interface and clean and lean code until you provide quality receiving, processing and...

Many people associate the term food tech with futuristic innovations like artificial intelligence, hyperautomation, and robotics. While all these are real industry trends, food tech also includes something much more tangible and familiar to everybody — food delivery and restaurant apps. Region-specific websites and app...

At Rocketech, we pride ourselves on delivering top-notch software development solutions. Since our founding in 2015 in Kyiv, we’ve become a leading force in Ukraine’s tech industry, specializing in web and mobile app development. We’ve crafted over 150 products for more than 100 startups and enterprises. Our apps frequ...

Building the right customer-vendor relationship is vital for successful project completion. In the world of custom software development, each pricing model has its pros and cons, both for the customer and the contractor. The Time and Material model is a widespread form of financial collaboration that works perfectly in...

Thousands of companies are going out of their way now to grab the customer’s attention and provide a quality user experience. As a result, it’s difficult to surprise anyone with classic mobile apps and chatbots. Gamification is a powerful tool to stand out from competitors. Game mechanics have long been used in educati...

At Rocketech, we divide searching and hiring tasks between recruiters and researchers. However, the difference between these positions and the functions of such specialists remain unclear for many founders. In this article, I will tell you about the responsibilities of researchers and recruiters, using the Rocketech re...

A successful project starts with planning and evaluation. Without a detailed roadmap, you risk ending up in the chaos of missed deadlines, underestimated tasks, and failed objectives. Agile story points estimation methods help developers see the bigger picture and update a client on approximate budgets and timeframes....

Creating an embedded system with further integration into the IoT architecture requires having skills, particular knowledge and a comprehensive understanding of the project needs. Such a development process comprises multiple layers of tech solutions, so you have to consider many risks.  You should have vast experience...