Insights from people who build products

A step-by-step plan for replacing the code behind a live dating app: when to rewrite, how to move billing to RevenueCat, how to move members, and how to get through app review again.

The features, privacy rules, payments and App Store steps behind a Muslim marriage app, from a UK app we rebuilt and relaunched in 2026.

What a dating app costs to build and run in 2026: the safety tools app stores require, how paywalls work, what to leave for later, and two dating apps we launched.

Nine things to check before strangers sign up and pay, how to test each one yourself, and how to decide whether to keep, fix or rebuild what the AI wrote.

When a no-code MVP or an AI app builder is the right call, when custom code pays off, and what it costs to switch later, with three apps we launched as examples.

Six steps from an app idea to a first release for founders who don't code: test demand, write a one-page brief, set a budget, pick a build path and check the builder.

What a startup CTO does at each stage, five ways to get one with real costs, and the signs that it's time for a full-time hire.

What AI changes when you start a startup in 2026, where it doesn't help, and a 90-day plan from idea to paying users, with numbers from three products we built.

A step-by-step way to test a startup idea with real customers and real money before you pay for an MVP or pitch investors.

Real app timelines: what fits into a 2-week first release, what eats the calendar, and when 2 weeks is the wrong promise.

What you pay for when you build an AI app, what the AI costs to run after launch, and two AI apps we took to the App Store in 2 weeks each.

Early‑stage SaaS pricing is almost always a guess. Most founders pick a low number just to get their first few customers. But as you move post‑MVP, that early ‘founder logic’ starts to break. Whether it was Slack’s $6.67 pricing strategy or Notion’s flat fee, every successful startup eventually hits a wall where suppor...