Insights from people who build products

Most startup founders know this scenario. You have an idea and maybe $10K in savings. No investors or runway yet.  If you waste time or money building the wrong thing, you’re done before you start. Learning how to build a SaaS with no funding means making smart trade-offs. You need to validate a real problem, build the...

Decide when to expand a marketplace using liquidity, repeat transactions, operating capacity and bounded acquisition tests—not traffic alone.

Originally posted in January 2022 and March 2024. Updated in January 2026. Building a niche marketplace is one of the most reliable ways for startup founders to enter a focused, underserved market. Instead of competing with broad platforms, you’re solving a specific problem for a specific group — and that’s where real...

How to build a startup as a non‑technical founder? It’s one of the most common questions in pre-development, early‑stage SaaS startups. Investors want to know if you can lead the business without writing code, and how you’ll manage the risks that come with hiring technical leadership. A strong non‑tech founder investor...

Every founder eventually hears the investor’s classic question: “What are your startup business risks?” It sounds simple, but it’s one of the hardest to answer well. Generic replies like “execution challenges” or “market timing” make you look unprepared. Dismissive answers make you look naive. The truth is, investors a...

Build a monthly SaaS operating model that separates MRR from cash, tests sales and retention assumptions, and makes runway decisions traceable.

Test reachable demand, willingness to pay and delivery economics before funding a SaaS build. Use explicit go, revise and stop decisions.

AI in the future of healthcare has a surprising foundation: your daily health data. It’s going beyond just gadget readings and becoming an AI health data business asset that powers billion-dollar industries. Your Fitbit steps, Apple Watch heartbeats, and sleep app logs are now the raw material for drug discovery, perso...

In Steven Spielberg’s 2002 movie Minority Report, futuristic technologies help the police analyze people’s intentions, prevent crimes, and arrest criminals before committing an offense. What if this scenario is not impossible, and we are moving towards that future at full speed by developing the Internet of Behaviors?...

While AI chatbots can write poetry and explain complex theories, they fail spectacularly when asked about your company’s specific policies, current product features, or industry regulations. This gap between impressive AI capabilities and actual business needs is costing companies money, trust, and competitive advantag...

When choosing between SaaS and custom software development, a company is not just picking a tech solution but defining how its business will operate, scale, and compete. Go with SaaS, and you get speed, convenience, and a polished tool that works out of the box (most of the time). Opt for custom development, and you’re...

Interesting fact: Accounting is seldom the first item you want to consider when starting a company. You are probably balancing funding rounds, customer acquisition, and product development. The problem is that your company could fall off the rails without a good accounting system. Whether you are just starting with boo...